Audi Presents the Future of Premium Mobility at Design Shanghai 2023
Audi, known for its commitment to innovation and progressive design, is set to play a decisive role in shaping the future of premium mobility. As the main sponsor and active exhibitor at Design Shanghai 2023, Audi will showcase its groundbreaking Audi activesphere concept study. With a digital ecosystem that seamlessly merges physical reality with a virtual sphere, Audi is creating a new world of immersive and sustainable experiences. Let's delve into the details of Audi's participation at Design Shanghai and explore the exciting features of the activesphere concept.
Audi's Presence at Design Shanghai: Design Shanghai, Asia's premier trade fair for design, has been a long-standing partner of Audi. After their involvement in previous years, Audi returns as the main sponsor and an active exhibitor in 2023. The event, held from June 8 to 11 at the Shanghai World Expo Exhibition & Convention Center, serves as a platform for Audi to showcase its forward-thinking design philosophy.
The Audi activesphere Concept: A Holistic Approach to Design: Audi's activesphere concept design study takes center stage at Design Shanghai. Fittingly aligned with the trade fair's theme of "Beyond sustainability lies recreative design – Design for well-being," the activesphere concept puts humans at the heart of its holistic design approach.
Henrik Wenders, Head of Audi Brand, emphasizes Audi's commitment to setting new standards in progressive design. Audi Design encompasses more than just the shape of their cars. It aims to deliver immersive, sustainable, and interactive experiences, aligning with their greater philosophy of shaping the future way of life. The activesphere concept embodies this philosophy by showcasing a perfect balance between nature, society, and sustainable living.
Immersive Experience and Virtual Interface: Visitors to Design Shanghai will have the opportunity to immerse themselves in the activesphere concept through a walk-in installation located outside the venue's entrance. With the theme "Reconnect with nature – celebrate the escape," this immersive media installation invites visitors to momentarily escape the bustling city and experience the activesphere study firsthand.
To enhance the interactive experience, Audi has developed a WeChat app that allows visitors to interact with a virtual interface. Through video-based augmented reality (AR), users can enjoy a unique and technology-driven experience that seamlessly blends the physical and virtual worlds. This pioneering approach, known as mixed reality, enables the display of digital content in real-time within the occupants' field of vision.
Versatile Design and Functionality: The activesphere concept car, showcased at the Audi booth, presents a versatile design with a range of equipment options. In addition to the car itself, visitors can explore a selection of accessories such as e-bikes, golf bags, e-foils, and various water and winter sports gear. The standout feature of this concept car is its ability to transform from a crossover coupé to a pickup truck with a simple touch of a button, providing a spacious cargo area ideal for transporting recreational equipment. The integrated ski rack on the center of the roof further enhances its practicality.
Insightful Presentations and Panel Talks: Audi's team of designers will be present at Design Shanghai to provide in-depth explanations of the activesphere concept car's design. Charles Lefranc, Design Manager, and Ryan Schlotthauer, Interior Designer, will travel from the Audi Design Studio in Malibu to offer live design demonstrations twice daily at the Audi booth.
In addition, a panel talk titled "The Future of Mobility – Designed for Well-being" will take place on the opening day of the Design Forum event. This insightful discussion will feature the Audi designers, exploring the relationship between mobility, well-being, and sustainable design. Aidan Walker, the curator of Design Shanghai, will provide a short introduction, followed by Esther Francis, Vice President of FAW Audi Sales Co., Ltd.
Design Shanghai 2023 promises to be an exceptional event, and Audi's presence as the main sponsor and active exhibitor further solidifies its commitment to shaping the future of premium mobility. The activesphere concept study, with its immersive digital ecosystem and innovative design features, reflects Audi's dedication to creating sustainable, interactive, and well-being-focused experiences for its customers. Through events like Design Shanghai, Audi continues to push the boundaries of design and invites visitors to explore the intersection of technology and automotive innovation.