Aqua Adventure at the Audi House of Progress
Amidst the cutting-edge technology and captivating exhibits of the newly redesigned Audi House of Progress in Wolfsburg's Autostadt, visitors can now immerse themselves in the exciting world of watersports. This unique experience center, built on the brand's four pillars of digitalization, design, performance, and sustainability, introduces an innovative connection to watersports, showcasing Audi's commitment to both adventure and environmental consciousness.
As visitors step into the Audi House of Progress, they are greeted by the Table of Visions, which sets the stage for the brand's future aspirations. Here, among displays of Audi's forward-thinking concepts, lies the gateway to a thrilling aquatic journey. A moving walkway, lined with intriguing questions about brand topics, beckons visitors into the pavilion's exhibition areas, spread across two levels.
On the first level, the fusion of digitalization and design takes the center stage. Alongside captivating exhibits like the A6 e-tron concept and the Audi A8 60 TFSI e plug-in hybrid, a dedicated section brings the world of watersports to life. Here, visitors can explore Audi's innovative advancements in watercraft, including surfboards, kayaks, and jet-skis designed with sustainable materials and state-of-the-art technology. Examples of Audi's commitment to sustainability, such as the use of the recycled substance Econyl and eco-friendly manufacturing processes, are also highlighted.
In a visually stunning showcase, the Digital Matrix LED front headlights of the Audi A6 e-tron concept are transformed into projectors, illuminating the potential of Audi Lighting Technologies. As visitors venture further, a captivating floor projection in the performance area leads them to the second level, where the spirit of watersports continues to captivate.
At the heart of the pavilion lies the "Blog of Progress" in the open rotunda, serving as a spatial link between the exhibition levels. Here, amidst the ever-changing real-time content generated from Audi's daily updated brand focal points, visitors can indulge in the thrilling world of watersports. Engaging displays featuring Audi's electric-powered RS e-tron GT and the Audi e-tron foil by Aerofoils bring the brand value of performance to life, demonstrating Audi's dedication to pushing boundaries on land and water.
The Audi House of Progress also celebrates sustainability, and watersports play a significant role in this narrative. The Sustainability Table, featuring the eco-friendly Q4 e-tron, provides valuable insights into circular economy practices and sustainable collaborations within the watersport industry. From innovative materials used in equipment manufacturing to eco-conscious initiatives, visitors gain a deeper understanding of Audi's commitment to preserving the natural environments that enthusiasts love to explore.
As visitors conclude their journey through the Audi House of Progress, they are invited to experience the thrill of watersports in a unique way. In the final installation, a social media installation allows anyone interested to sit in the back seat of a concept car from Audi's sphere family. Through virtual reality technology, visitors can embark on a simulated watersport adventure, feeling the rush of riding the waves and experiencing the joy of watersports firsthand.
The Audi House of Progress in Wolfsburg is not merely a showroom but an immersive experience center, offering visitors the opportunity to connect with the Audi brand and its values on a personal level. By embracing the world of watersports within its exhibition concept, Audi exemplifies its dedication to innovation, adventure, and sustainable practices. Whether it's riding the waves or exploring the road, Audi continues to push boundaries and inspire enthusiasts to embrace the spirit of progress and adventure.